Dan the key things IMHO are detailed descriptions of what you are selling, especially of flaws, and a clear setting forth of terms and conditions on payment, shipping etc in detail. Lots of photos are nice, but things dont alwys show up on photos.
Dan - I suggest that you check the listings for sellers who have lots of good feedback and emulate what they have in their listings. WWG made a very important point about being especially careful about listing flaws, because we buyers have to trust you since we're essentially buying a "pig in a poke". Even if you post good photos, flaws don't always show up in them and nothing hacks off a buyer more than to pay good money for an item and then have it show up with a flaw which was not noted in the listing. In short, treat your buyers the way you'd like to be treated and you can't go wrong.
Dan, not only do you need to edit your photos so you are posting the best ones but you also need to downsize them so they are suitable for viewing. Back when I used a 1 megapixel camera I downsized to about 33%. With my 5.3 megapixel camera I use about 15%. If they are too large a photo not only do they take too long to load for those with dial up Internet service but you would have to scroll all over the place to view such a large photo and in a lot of cases the viewer will simply move on instead of looking. In my auction descriptions I tend to "over describe" any faults. That way when the person receives the item it's better than they thought it was going to be. As for shipping I advertise that I only charge actual shipping cost only. If you are going to charge a set amount or have some type of "handling" fee then state it in the auction. As far as I'm concerned there's nothing worse than to win an item only to find the seller is charging a very high fee for shipping. No one wants to win a $10.00 item only to find the seller wants $15.00 to send it.
I would also suggest listing not only flaws but items that a potential buyer might not find a pleasant surprise when the gun arrives. For example, a persons initials, engraved and wired in gold, on the trigger guard of the gun might not be considered a flaw to some but it is clearly something that an honorable person would list. If the initials happened to be JFK or something you think might enhance the value, then you would surely list them. But if they just happen to be the sellers initials, hey, a stand up guy tells you. The buyer needs to know so he can figure how much he will have in the gun if he has to have them removed, or event the entire trigger guard assembly removed, polished and rust blued as in the case I am thinking of.
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